Pinterest is an excellent tool for finding projects, recipes, how-tos and more. However, it also allows users to make money from their pins.
You can do this by creating pins that direct to a blog post or an e-commerce site. These links can then be used to earn affiliate commissions from the e-commerce site when someone makes a purchase through it.
1. Affiliate marketing
If you’ve been looking for ways to make money by creating pins on Pinterest, affiliate marketing is a great option. It’s a type of marketing in which you promote other people’s products and earn a commission for every sale.
The key to affiliate marketing success is focus. You need to choose a niche that you’re passionate about or have personal experience with and then promote that.
Once you’ve identified your niche, the next step is to find a product that aligns with your niche and target audience. You can find this by using a tool like Keywords Everywhere or looking at other Pinterest boards that are focusing on the same product as you are.
Once you’ve found the product, create a pin that includes a link to that product or service. The link can be an image-based pin or a call-to-action button. This can help drive more traffic to your affiliate links and increase sales.
2. Sponsorship
Using a pin image to promote your brand is a fantastic way to increase awareness of your business. It also allows you to engage with your target audience and encourage them to click on the link that you have included in your pin.
However, it’s important to ensure that your pins look great and are able to stand out from the rest. This means ensuring that your images are high-resolution and implementing design best practices.
Pinterest has a range of ways you can promote your pins, including ads (Promoted Pins), which are similar to regular pins and allow you to get your content in front of more people.
Alternatively, you can use sponsorship to help fund your activities. This can be done by contacting companies, charities or other organizations who are interested in your cause.
3. Endorsements
Pinterest is a great place to create pins that promote your business or products. Its high-quality user-generated content can boost your search engine ranking and increase sales.
However, you’ll need to follow a few guidelines when creating pins for the platform. This will ensure that you don’t break any rules and that your pins are easy for people to understand.
For instance, you should make sure that your link is clearly recognizable as an affiliate link. You can use things like Pretty Links to make them a little shorter or more readable, but you don’t want to hide your links or use anything that looks clunky.
The FTC published a guide on endorsements in 2009. It requires that marketers who compensate people for pinning their brand’s product must disclose that relationship.
4. Referrals
Referrals are a powerful way to earn passive income online. They can be especially effective if you’re a B2B business or have a strong referral network.
Pinterest has a powerful affiliate program that allows you to earn money by creating original Pins and attaching an affiliate link in them. The links are automatically tracked and if the referred sales turn into commissions for you, you can earn a significant amount of money.
For example, if you’re a home decor and furniture store, you could partner with Wayfair to promote its products on your boards. This can help you build a long-term, loyal customer base that might not have otherwise been reached on your own.
To get started, make sure you have a business account and create a Pinterest ad campaign. Next, set your ad budget, start and end dates, and target CPM rate. Once you’ve created the campaign, you can select the pins that will be promoted.